If you are selling an existing home you will need to make it as attractive as possible
to potential buyers. This may sound obvious, but many people do not realise how their
home is presented to strangers seeing it for the first time. Follow the tips below
to give yourself the best chance of finding a buyer quickly.
Get the price right
If you set the price too high there will be little interest. If you then reduce
the price it could look like you are desperate and may attract even lower offers.
Check out what similar homes sold for in your road using Zoopla or OurProperty
websites.
Photographs
The first time buyers will see your home is in a picture in an estate agent’s window
or on the internet. Make sure you have good pictures, taken on a sunny day. Include
some internal pictures and those of good views if you have them.
Consider Part Exchanging
Get the house builder to Part-Exchange. This will save you all the trouble and expense
of selling your current home yourself. However, some builders offset this benefit
against other incentives or discounts that may be available.
Market in the Spring
Ensure that your property is on the market in the Spring in time for the Easter and
May Bank Holidays. You will have the best chance of selling at this time. The weather
is better, people have additional free time to view and it is before the traditional
summer holiday season. People do not generally want to view homes during the dark
cold winter months.
Instructing Estate Agents
Whilst you can sell your home yourself marketing it online, it is quicker and easier
to use a local estate agent. You need to be mindful that you negotiate the commission
rate in advance and get at least three independent valuations before deciding the
asking price. Commission rates vary geographically with a national average of 1.5%
according to the National Association of Estate Agents. All agents will claim they
do not negotiate on fees, but most will!
Ideally, they will be after a 2%-2.5%, Sole Agency agreement for six months. However,
there is no reason why this could not be for six weeks or less. If you then discover
the agent is not performing you are free to switch without cost. It is probably best
not to tie yourself to one “Sole Agent”. It is worth paying a bit more commission
so you can change agents if necessary. A good way of ensuring your agent works for
you is to agree say a 1.5% commission up to the guide price and 2% for anything above
that.
This is a link to a popular forum that not only enables you to share your experiences
with others, but we also have a place where you can advertise your home for sale
FREE for 6 months.
Include fixtures and fittings
Decide what fixtures and fittings you are going to sell with the house. Include some
at an additional cost; these can then be given as part of the deal during negotiations.
Most people do not want to take carpets with them so always include these with the
sale. You will not want to be taking up and dumping old carpets on moving day.
Maintain gardens tidy and green up the lawn
Ensure the gardens are tidy and attractive. You can apply a lawn fertiliser to ensure
your lawn is green and healthy. Cut the lawns (especially at the front) before each
viewing if possible. Clear any tools, toys, swings, slides or bikes away. Make your
garden look bigger by pruning shrubs and trees and cutting back hedges. Ensure paths
are clean and free of algae and weeds. Remove washing from the washing line prior
to a viewing.
Kerb appeal
A lot of people will ‘drive-by’ view from the outside before making an appointment
to view. You do not get a second chance to make a first impression. Pay particular
attention to your front door. Clean or re paint it if necessary and polish any brass
fittings. If your front door looks in pristine condition, your buyer will think the
whole house is. Consider adding some planted tubs. Make sure your door bell works!
De personalise
People need to imagine themselves living in your property. It is a good idea to
pack away photos, personal items and any collections or hobbies
Get rid of clutter
You will have to do this before moving anyway. Clear your home of clutter. Remove
papers, magazines and dirty or drying laundry. Empty any bins and put them out of
site. De cluttering can make a room look bigger.
Keep your home clean
Make sure your house is clean and tidy at all times. Pay particular attention to
bathrooms, toilets and the kitchen. It is usually women who make the decision to
buy in most cases! Do not leave washing up in the sink or on the draining board.
Ensure the windows are spotless for each viewing, especially patio doors or picture
windows.
Finish any DIY jobs.
Unfinished DIY will put off buyers, encourage them to make lower offers and a survey
or Home-buyers Report will highlight all work that needs doing.
Avoid trying to market an empty property
House builder’s always furnish their show homes! People will find it more difficult
to imagine how a room will look furnished.
Viewing advice:
- Make sure your home is warm but not too hot.
- Keep any pets you have out of sight. Remove their bedding and feeding bowls. Non
pet owners may be put off with concerns about fleas and possible pet smells - even
if there aren’t any.
- Open the windows to air your house regularly and for at least half an hour before
a viewing. Do not use air fresheners. It is advisable to close the windows before
the viewing to reduce any outside noise.
- Keep furniture to a minimum and position it at the edges of the room to give the
impression of space.
- Put fresh flowers in the principal rooms and in the main bedroom.
- Leave the internal doors open as this will give a greater impression of space and
let extra light into hall and landing areas. You can close doors after the room has
been viewed to avoid the buyer becoming distracted.
- Keep children under control!
- Offer your prospective purchasers a cup of tea or coffee. If you can, find out if
they have sold their property and whether they have a mortgage arranged. This will
show you how serious they are. The professionals call this ‘Qualifying’.
- Put together a folder giving information about the local area. Include details of
clubs, restaurants, schools, shops, leisure centres, and local services.
- Give information on the running costs of your home. Council tax, utility bills, insurance
and any service charges.
- Start the viewing upstairs, in the least attractive room. Invite the buyer into each
room but do not enter the rooms unless asked to. This will help make the room appear
much bigger and you will not crowd the prospective purchaser.
- It is advisable the end a viewing in the kitchen or lounge, these are normally the
most attractive rooms and will be the lasting impression taken away.
- Do not offer information on the property. Let people look for themselves, but do
answer any questions truthfully and feel free to mention any unique selling points
such as views, or clever storage space for example.